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By: Lauren Brown
Round one of the closest Connecticut Governor’s race was in 2010 when there was no incumbent running and both parties were able to produce fierce challengers. On the Democratic side was Dannel Malloy, and on the Republican side was Tom Foley. These two men did not agree on much, but one thing they did have in common was their will to fight till the very last days before the general election in 2010. This race was the closest in Connecticut history and resulted with the victory of Malloy by less than 7,000 votes. This was a gruesome race with many different attack ads circulating about what the other’s intentions really were for office. One of the biggest topics the people were concerned about was job creation, and the state of the economy. Four years later and these are still two of the biggest topics the people are concerned about, along with federal government spending, education, and gun laws. But what makes either of these two men any different from the men that ran four years ago, can old dogs have any new tricks?
Welcome to round two of what is yet again going to be a historically close race for the 2014 Connecticut Governor. As of last week the challenger Tom Foley was leading Dan Malloy in the polls by 6% points. But this number will unsurprisingly fluctuate, as it gets closer to the November elections. For this race both men needed to run stronger than they did four years ago, but being frank many cannot see differences from then and now. For instance, one of the most famous attack ads used by Malloy against Foley in 2010 is more or less the same exact one he is using in 2014. Malloy being the incumbent is going to have a much harder time coming up with attack ads because for the past four years his opponent was not in office. For Foley on the other hand he is doing what any good challenger would and is harping on Malloy’s voting records as Governor and using them as different attack ads to appeal to Republicans.
When it comes to ads that they are putting out about themselves they are textbook examples of how an incumbent and challenger should be marketing themselves. Foley is aiming to market himself as a family man or as a “regular guy,” who wants to come in and improve what the current governor couldn’t accomplish. He uses words like, “new direction, optimism, restore,” to make it known that a vote him is a vote for change and when people are not satisfied with their current circumstances, usually in regards to the economy they are more likely to vote for the challenger. As for the incumbent’s strategy Malloy wants to market himself as someone who will need more time to fix the problems, and that when times were tough he was the one who fought for the people. Although the incumbent has a harder job to prove himself Malloy has very effective ads that do just that. In one ad entitled “tough times,” he uses words such as “strong, steady, truthful, leadership, conviction, and progress.”
Both men have made great strides to get themselves out there by participating in open forums, and taking part in many live debates. In the coming weeks they are supposed to have six more televised debates, which can be very effective when dealing with close races. But despite their best efforts the polls show that the state is once again torn between these two men. Image in this election is more important than in any other governor’s election because both men had a clearly defined image and now to succeed these old dogs are going to have to learn some new tricks.