By: Estelle Mitchell
With a voter turnout of a little more than 30 percent, Dave Brat defeated Democratic candidate, Jack Trammell. Brat won 60.85 percent of the vote and Trammell won 36.94 percent, presenting a clear landslide victory for Brat.
Although no polling was done in the 7th District, Brat was considered to be the frontrunner from the time he defeated Majority Leader Eric Cantor in June up until Election Day. He was able to benefit from the name recognition that the upset defeat over Cantor brought him and ultimately used that to build off of until the general election.
Brat would be the first to say that money does not necessarily matter in the outcome of an election considering he was able to win in June’s primary with only a small fraction of money compared to the millions Cantor raised. However, money was certainly a large factor in Brat’s victory on Tuesday. Trammell ended up raising a total of $476,129 compared to Brat who raised $1,321,638.
Overall, the race maintained a very casual and friendly tone. Neither Brat nor Trammell ran negative campaigns, something that both candidates prided themselves on throughout the entire campaign.
For Brat, the general election was merely a stepping stone to the House seat. After the hard fought primary battle against Cantor, he had enough momentum to carry him to Election Day and then some.
Trammell on the other hand was merely the Democratic Party of Virginia’s sacrificial lamb. No one, especially not Trammell, expected Brat to defeat Cantor thus creating an open seat election and finally giving the Democrats a shot at the 7th.
From the very beginning, the Democratic Party was slow to get things moving and help Trammell build support as well as a foundation for a successful campaign. Politics in Virginia–and most everywhere in the United States–is an insider’s game and Trammell was very much on the outside. The soft-spoken professor and director of disability services at Randolph-Macon College had quite a transformation to make in a relatively short amount of time and ultimately he fell short.
Considering the 7th District’s solid Republican history and strong Republican base, the odds were never considered to be in Trammell’s favor. On top of that, a midterm election never bodes well for voter turnout, and low voter turnout never bodes well for Democrats.
In regards to the aspects of the campaign that were in Trammell’s control, Brat surpassed him substantially. During his quest to defeat Cantor, Brat received an unexpected endorsement from popular conservative radio host, Laura Ingraham, who returned to the 7th District in October to help him keep that momentum going. In addition to Ingraham, Brat also received big-name endorsements from Senator Jeff Sessions (R-AL) and 2012 Republican presidential candidate, Mitt Romney. Trammell was never able to secure any big-name endorsements from prominent political figures outside of Virginia that would have significantly boosted his name recognition.
There was also a large disparity between the social media presence of the two candidates. In today’s modern political campaign era, Twitter is a tool that candidates can use to their advantage. At a glance, Brat’s Twitter account had 702 tweets by Election Day while Trammell’s had a mere 87. Although perhaps a superficial and trivial detail, this is just another example of Trammell falling short in the areas that he had control over.
As far as paid and earned media went, both candidates remained relatively on par with each other. Earned media was something that the Trammell campaign could have generated in order to get his name out there, however, both candidates maintained a relatively standard and equal presence in the local media markets. Trammell’s lack of significant outside funding also prevented him from creating a strong presence in the paid media markets. Overall, Brat and Trammell produced roughly the same number of advertisements.
After the debate at Randolph-Macon College a week before Election Day, Trammell finally seemed to be gaining confidence and transforming into a viable contender. He was eloquent in his responses and clearly had policy ideas to disseminate. However, one week was not enough time to use that momentum and defeat a strong Republican candidate such as Brat.
Looking forward, it is going to take much more for a Democrat to ever claim victory in the 7th District. If the Democratic Party has any aspirations in the next two years to make Brat’s first term his last, then the planning begins now. Until then, we will see how Brat, the newly elected freshman Member of Congress, lives up to his campaign promises for America and most importantly the 7th District.